How To Become A Makeup Critic

At Byrdie, it's our mission to aid our readers discover the best products to buy—information technology'south that elementary. We rigorously research and exam a broad range of beauty, wellness, fitness, and fashion products, both in our lab and at dwelling house. Our goal is to give readers honest, straightforward reviews from editors and writers who are experts in their field. While we do receive a commission on some, merely non all, of the products we recommend, our recommendations are based on first-hand experience.

In short, the Byrdie Verified seal stands for product recommendations you can trust—all day, every 24-hour interval.

Click Play to Learn About Our Production Testing Process

How does Byrdie Verified examination and review products?

We believe in using the products nosotros recommend but like you would—which is why we make information technology a priority to exam products in real-life settings, from hot, summer days (does that foundation last through eight hours of wearable?) to workout classes (do those leggings actually stay up while you squat?). We ship products straight to our writers and editors so they tin can test them at home, and we as well exam products in our Manhattan testing facility, The Lab, where nosotros tin compare them next.

Byrdie / Hallie Gould

Outset, we figure out what to test.

Of the millions of beauty, health, fashion, and fitness products out there, how do nosotros decide what to examination in the first place? Before testing begins, our team conducts extensive research on products by interviewing experts (from dermatologists and trichologists to dentists and personal trainers) for insights, also equally evaluating user reviews and manufacturer information. Nosotros ally this information with current search trends to sympathise what kinds of questions people are really asking almost these products, and to get insights into how they're using them.

Additionally, we are committed to ensuring that our content reflects the multifariousness of our readers. This ways roofing brands and services that are BIPOC-endemic (Black, Indigenous, People of Color), besides as hiring a diverse group of writers, staff members, and experts who are capable of testing and speaking virtually different products based on their groundwork. For more information, you can read our Diversity Pledge, also every bit our complete listing of Editorial Guidelines.

Byrdie / Bianca Lambert

Then we decide on the most important testing factors.

Based on that research, we develop comprehensive testing plans that are unique to each product category. These methodologies are designed to focus on what our readers really want to know (retrieve: design, formula, application, and price) and also replicate the kind of tests that replicate real-globe utilise (like giving a deodorant the dark-shirt examination or wearing eyeliner for a 12-hour twenty-four hours).

Nosotros also tell our testers to elaborate on their experiences testing each product, including what they liked (and didn't like!), if it was like shooting fish in a barrel to apply, if it worked as they expected, and if it was like shooting fish in a barrel to clean. Our goal is to employ every production equally our readers would, and then share the good and bad with readers to make a decision on whether a production is worth your difficult-earned money. With a combination of lab and real world testing, nosotros'll give you the information you won't go from a brand or retailer.

Byrdie / Phoebe Cheong

After that, nosotros're ready to get to work in The Lab.

The Lab is our x,000-square-pes production testing facility in Manhattan. Here, nosotros test everything from makeup products to hair tools and beyond. We test products both individually and side past side to run into how they stack up against each other. We make sure to get creative, besides. For example, when testing flat irons in The Lab, we dropped them onto the ground to test their durability; we used a meat thermometer to ensure that each 1 reached the correct maximum temperature, and we used a stopwatch to time the car shut-off feature of each one to ensure it was accurate.

In short, we do what's needed to make sure products are really worth buying—and, during the testing process, our editors accept detailed notes while our photographers and videographers capture information technology all so we tin share with you what products are really like. TL;DR: Our lab testing is a truthful hands-on approach to helping you make up one's mind which product will exist the best for your needs.

Byrdie / Phoebe Cheong

We test products at home, as well.

Testing products in the home is also an important part of our process. With this existent earth testing, nosotros're able to vet things in a more than personal setting, as well as see how each one holds up over fourth dimension. Our at-domicile testers revisit products over months and years, measuring how durable they actually are. Similar to our testing in The Lab, we create methodologies for our at-dwelling house testing and nosotros grade products on a multifariousness of attributes designed to replicate how our readers will actually use them.

For example, when we tested drugstore eyeliners at home, our editor created a standardized methodology to test each one. Every liner was rated on a ane-v scale for paint, dry fourth dimension, staying ability, and ease of removal. Our editor noted how many coats it took to achieve an opaque wait, utilized a stopwatch to measure out how long each one took to dry out without smudging, and wore each liner from dawn to dusk. She besides tested two methods of removal with each liner—a micellar water and a cleansing balm—and judged each one based on how easily information technology came off the skin.

Byrdie / Joline Buscemi

Finally, nosotros deliver our findings to you lot.

From there, afterward testing in the lab or at home, we editorialize our testers' experience and combine their insights with the difficult information from our tests to provide you with easy-to-understand reasons we think these products are great (and simply as importantly, what flaws y'all could expect). Those results are used to guide our product selections.

Our recommended products run the gamut from budget to splurge-worthy, and we're not loyal to whatsoever one specific retailer or make. Nosotros source recommendations from reliable companies who evangelize exemplary customer service, so y'all can have a seamless shopping feel.

Additionally, all of our content is fact-checked for accuracy past our editors, and nosotros inquire members of the Byrdie Beauty & Health Review Lath—which is composed of a team of dermatologists, dentists, dietitians, and more—to vet every word on the folio.

Why Yous Should Trust Us

The product recommendations on Byrdie are completely unbiased. Occasionally, dazzler brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our ain. In some cases, we purchase products to test ourselves. While we do receive an affiliate commission on a portion of the products we recommend, our recommendations are based on our personal first-paw experience—each product we recommend must earn the Byrdie Verified seal fair and square.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. Therefore, we urge you to monitor any official announcements at the Consumer Product Prophylactic Commission (CPSC) that may be related to the products yous buy.

Meet Us

Avery is a senior commerce editor at Dotdash Meredith who writes and edits pieces for Byrdie. She joined the company in September 2018.

Before Dotdash Meredith, Avery worked every bit a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost.

Avery also covers culture, beauty, and music for outlets including ELLE, Refinery29, The Cut, NYLON, GQ, VICE, and more.

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Avery Stone

Associate Commerce Editorial Director

Erika joined the Byrdie team in 2021 and has been with Dotdash Meredith since November 2020.

She received a degree in journalism from the University of Kansas.

Her work has as well been featured in Daily Mail, CollegeFashionista, and more.

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Erika Reals

Associate Manner Editor, Commerce

Alyssa joined the Byrdie and Brides teams in 2020.

She received a B.Southward. in Hospitality and Tourism from Central Connecticut State Academy.

Alyssa has previously written for local radio stations in the Greater Danbury Area.

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Alyssa Kingham

Editorial Commerce Producer

Contact Us

If you have questions, comments, or opinions you'd like to share with our squad of editors, please feel free to email us at commercefeedback@dotdash.com

Source: https://www.byrdie.com/commerce-guidelines-and-mission-4684968

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